SunLife Financial global redesign

On-site consulting, responsible for the development of the measurement framework, search engine optimization strategy and support around the redesign and site functionality of sunlife.com.  Led design stream with the agency to ensure new site met Sunlife’s corporate brand standards. Led Steering Committee meetings to ensure the strategy was integrated across all lines of business, including international lines of business:

• UX / UI Consulting
• SEO Strategy
• Vendor management
• Award-winning work: Digital Communication “The transformation of sunlife.com” at IABC

Easy Mobile Experience  

Mobile Responsive website upgrade (based on a new WordPress theme). Project scope included:

• Creative Direction
• Content Strategy and improved SEO approach
• Digital Marketing supporting seasonal campaigns
• Full content migration
• New website build based on a new theme
• Cross-platform reactive design
• Interaction design

Visit the website for the full experience: http://www.bluffersparkmarina.ca