Our goal is to collect and analyze data, to understand the customer’s expectations, needs and their tasks. At the end of this phase, we create a UX strategy roadmap, which helps us make informed decisions and guides the design and development phase.
We employ an agile testing process that identifies user requirements and any gaps upfront through customer involvement allowing you to get the user interface right before you build. Through our UX Group, we leverage various tools, applications, and partners to validate directly with your customers.
In the design and development phase, we work with customers and business stakeholders to create interactive and creative models. This phase identifies the frustration points and visualizes the outcome of the design solution allowing us to explore and design for users’ tasks’ needs and wants.
Tremendous savings are realized when you map out the user experience before you begin building. Estimates will be 50% more accurate.
Customers are likely exposed to multiple messages before actively deciding to select a product and become a customer. An enhanced model measures the contribution that each channel has on driving a conversion.
We look to explore the following areas:
UXDGroup brings together specialized user experience (UX), brand and digital marketing experts who are passionate about what customers really want and are trying to achieve.
With over 15 years of experience in customer experience design and digital marketing. I work closely with clients to translate their strategic roadmaps into effective customer journeys that achieve key business results. I have developed and delivered innovative digital and user experience solutions for global and Canadian organizations. In all cases, I have helped to transform their businesses by delivering engaging end user, brand, and digital solutions.
Andrew Carter has been developing websites professionally since June of 2000 working primarily for advertising agencies in Toronto, ON, in full time and now freelance positions. His association with advertising agencies has allowed him to work on a wide variety of projects for clients ranging from major banks like TD Canada Trust to non-profit organizations such as the Institute for Canadian Citizenship.
Mike collaborates with business and marketing/communications professionals on a wide spectrum of projects and assignments, playing a key role in the strategizing, development and execution of their marketing initiatives. His experience is wide and varied; it includes both B2B and B2C accounts in categories such as automotive, retail, packaged goods, telecom and, tourism.