Digital Marketing UI Consulting

Providing creative direction and hands-on digital design for the Sobeys and Compliments digital teams for 4 years. Working on various digital campaigns. Various online promotions including the wordmark designs “Potluck planner”.



SunLife Financial global redesign

On-site consulting, responsible for the development of the measurement framework, search engine optimization strategy and support around the redesign and site functionality of  Led design stream with the agency to ensure new site met Sunlife’s corporate brand standards. Led Steering Committee meetings to ensure the strategy was integrated across all lines of business, including international lines of business:

  • UX / UI Consulting
  • SEO Strategy
  • Vendor management
  • Award-winning work: Digital Communication “The transformation of” at IABC


Easy Mobile Experience  


Mobile Responsive website upgrade (based on a new WordPress theme). Project scope included:

  • Creative Direction
  • Content Strategy and improved SEO approach
  • Digital Marketing supporting seasonal campaigns
  • Full content migration
  • New website build based on a new theme
  • Cross-platform reactive design
  • Interaction design

Visit the website for the full experience:


Improved user experience

UXD Consulting and wireframing for various intranet projects. With a focus on:

  • Improved usability and navigation for various product workflows
  • Intuitive and friendly to use
  • Responsive on both a browser desktop and a mobile desktop

Complete rebuild and mobile responsive experience

  • Strategy, planning and project management
  • A customer-centric approach to User Experience
  • Content and SEO strategy, planning and development
  • Training on the WordPress platform
  • Redesign and implement a corporate website on modern CMS WordPress
  • Creative redesign and evolution of a digital brand
  • Improve the usability and navigation of the website
  • Focus on mobile users with a responsive framework


Visit the website for the full experience: